Value Proposition Workshop

3,000 kr (excluding VAT) 2 hours

In its simplest way of explanation, a value proposition is a standing declaration that explains what benefit (value) you provide (propose) for whom and how are you going to do it uniquely better than existing competitors. It describes your target customers, the problem(s) you solve, and why you’re specifically better than the alternative solutions.

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On their journey towards success, many entrepreneurs can easily lose the track if they can’t truly include a persuasive value proposition in their product or service. But what actually means when we are talking about value proposition?

In its simplest way of explanation, a value proposition is a standing declaration that explains what benefit (value) you provide (propose) for whom and how are you going to do it uniquely better than existing competitors. It describes your target customers, the problem(s) you solve, and why you’re specifically better than the alternative solutions.

As Michael Lanning explains, value proposition:

  • Should drive your message but not like your exact selling line or slogan. It should be an internally resonated expression of your message or motto.
  • Should focus on the very specific and quantifiable experiences that customers will develop when engaging with your business.
  • Not only your messaging, marketing and sales but also it should reflect on and be inspired by your entire business.

Contrary to how things may seem, customers don’t really care about your product. They care about their lives or businesses; they care about what they may or may not get out of using your products or services. So, what matters and what must be at the heart of a real value proposition is those customers’ resulting experiences that happen because they buy [or] use your stuff rather than some other option. ___ Michael Lanning

What do we address in this workshop?

A value proposition is a strategic document that communicates the real purpose for your business. It is crucial that your value proposition can answer the following five questions clearly:

  1. Who are the target customers? A market research including statistics, demographics, key user behavior, how they currently resolve the problem or need, what makes them your target customer and so on.
  2. What is the time-frame? If your value proposition seems to be credible now, also in 10 years from now and even further, it is a sign that you have a vague document! Considering the advancements in technology, market, user behavior and so on, you will need a value proposition for now and another for later which adopts the future situation. At least you need to be aware of that.
  3. What do you want these target customers to do? Do you want them to buy your product or service? Use your product or service in a new or particular way? Sell your product or service to their customer (B2B)? Use it to make another product? Be as specific as you can about what are your expectation of customers. If they may need to adopt new behaviors or change the existing process.
  4. What are competing alternatives? What happens if the customers take other action than what you expected or use the competitor solutions?
  5. What resulting experiences will customers derive by doing what you want, compared to their alternatives? Would it improve their business, increase their sales, save time or operating costs? How your proposed value is affecting customers’ lives? By saving money, entertaining them, saving their time or improving their health?

Note!

This workshop will be conducted on digital platforms from distance. We provide all the tools, software and subscriptions so you wouldn’t need to pay any other fees. If you are interested in a physical in-person workshop, please contact us for further arrangements.

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Value Proposition Workshop

3,000 kr (excluding VAT) 2 hours

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